We all do it. It is part of living with others, but how much is enough and how much is just too much?
Personal grooming is important.
We all want to interact with people who don’t smell, keep their hair clean and don’t have food fragments stuck in their teeth.
Working with others seems to call for a minimum level of grooming and in fact may even be tied to our ability to keep our jobs or progress up the corporate ladder.
Just this level of grooming for a woman generally requires: makeup, makeup remover, deodorant, hair removal cream (for the legs and underarms), skin creams to lubricate and soften, shampoo and conditioner, mouth rinses and tooth cleaning products, curling irons and hair dryers, manicures/pedicures or the supplies to do them yourself, soap of course, and etc. Men use shavers, razors, hair cremes, hair removal (for the face, back, nose, etc) as well as the soaps, deodorants, shampoos and conditioners, mouth rinses and tooth cleaning products.
According to a Nielson study, most of us just get these products from the local grocery or discount store, but even so, their cost adds up.
Sometimes, your employer even requires a certain level or type of dress, hairstyle, and general grooming effort.
Mine had a dress code. Business casual clothing was what it called for – meaning khaki pants and a collared shirt for the guys and the same for the girls unless they choose to wear a dress or skirt/blouse. Certain types of shoes were also forbidden (such as flip flops or tennis shoes).
Others have to wear a certain uniform or certain color and quality of suit or dress.
Beyond that, what is important?
During my career, I felt it was important for me as a manager and representative of the company to clients to present an acceptable appearance. I also felt it was advisable to appear somewhat younger than my real age (I was always generally 15 – 20 years older than my co-workers) – for credibility mainly.
As a result, I dyed my hair and keep it trimmed up – a monthly procedure costing around $70 per visit. I also thought it wise to whiten my teeth once a year – using the over the counter whitening strips – at a cost of $45 – $35 dollars a year.
How much is too much?
When I was a teen, I poured over books and magazines that purported to know how I should look and what I should do to get that look. This pressure still exists. A site, Elegant Woman, has some pretty specific instructions on what you need to do!
Four years ago, Yahoo Answers had a question posed: Whats your personal grooming routine and how much does it cost you each month? Some of the responses are pretty interesting. One person used a certain skin cream to keep their tattoo colors bright and vibrant!
A study once conducted by members of the economics department at Elon University in North Carolina concluded (according to article Clothes and Personal Grooming Can Affect Earnings on Live Science )
“that increased grooming time has a large, positive effect on minority men, a negative effect on women and no effect on white males. “
One economics professor there theorized that:
“The negative effect on women could be because excess grooming can sometimes send signals that the employee is more focused on his or her appearance than the job at hand. A little too much makeup in the business world can signal you are interested in a mate, as opposed to a career.”
Some folks even tan or lighten their skin, but the good news (for spending less on grooming) according to that Nielsen 2007 study is that:
“85 percent of people never invest in skin lightening, and three quarters never bother with tanning (spray, lotion or sunbed). Moreover, approximately two thirds of respondents don’t currently bother with eyebrow or eyelash tinting, exfoliation/scrubs, teeth whitening or body massages.”
Should you spend more on grooming as you age?
As we age, our bodies show the wear and tear. How do you make the decision as to how much repair and maintenance to do?
That Nielson study done in 2007 found:
“that the older the respondent, the less interested they were in spending on products and treatments to enhance their appearance, or delay the ageing process.”
Shouldn’t it be just the opposite. When we are young, our skin is usually even toned and firm. Our hair is full and glossy and our bodies slender and weight distributed proportionately. As we age, our epidermal collapses with less collagen, our middles expand, our hair gets dry and brittle and our faces and necks sag and hang.
Still, repair is expensive and not typically covered by insurance. Eyelid lifts, liposuction, facelifts, breast reductions and skin repair treatments to remove age spots or busted veins and etc are some of the solutions available, but even they are temporary. There is even a non invasive procedure to burn your bellyfat off – you need at least 4 treatments, one for each quadrant of your middle section – at around $2K per treatment. You can’t even write it off on your taxes either!
Perhaps we just no longer have to care as we age. We aren’t usually trying to attract a mate. Often we no longer depend on fitting in to ensure our livelihood and lets face it, the procedures available just aren’t all that great.
Although I don’t track my spending on grooming apart from my weekly Walmart shopping (except for the hair and tooth thing), I suspect that at least 10% of our weekly bill is spent on personal grooming, and that doesn’t even include items for health (such as vitamins or insect repellent). Of course since we are retired, our spending on clothing items is now way down and some of that would normally also count as personal grooming, along with the costs of maintaining those items in acceptable wearing condition.
How about you? What do you spend on personal grooming?