More and more, a successful career is about the brand YOU. In a world where lay offs are common, and where employees are expected to change careers regularly, it’s important that you consider yourself as a brand. If you plan to start your own business, then your brand becomes even more important. Thinking of yourself as a brand requires that you take a step back and think about how you are marketing yourself.
If you want to show others that you deserve the promotion, worth the raise, or ready for the new job, you need to boost your marketability. Here are 6 ways you can improve your marketability:
There’s an old saying: “Jack of all trades, master of none.” While it’s true that it helps to have somewhat broad abilities, if you really want to market yourself, you need to specialize. What can you build your expertise in? What knowledge or skill do you have that is specific?
When you specialize in a particular area, you have the chance to brand yourself as the person to go to. This can be a way to build your reputation beyond just your current pay grade and company. Make it a point to specialize in something that your employer needs. Choose your skill carefully. It doesn’t do you much good to be the expert at something no one cares about.
What connections do you bring to the table? Not only can networking help you forge valuable relationships, but your networking ability can also improve your marketability. Companies like to know that you can bring something extra to the table. A PR professional with network contacts in the media is sought after, since he or she can provide a that added value to the company. Get to know others in your field, and your connections could open doors.
Have a Good Attitude
People like to work with those who uplift them. You can improve your brand as a motivator if you develop a good attitude. This doesn’t mean that you exude false enthusiasm. A generally positive outlook on life, and a can-do attitude can go a long way. Develop the skills necessary to help inspire others, and you will be considered a valuable asset. Your good attitude can make a huge difference in the workplace, and make you one of the last people considered when it comes to layoffs. For a business own, the positive attitude shows through and enhances client interactions. Positivity can go a long way toward helping you land new clients and keep old customers.
Develop Soft Skills
Hard skills, like technical abilities, are important in many jobs. However, if you want to take your marketability up a notch, you also need to develop soft skills. Some of these soft skills include:
- Active listening
- Good written and oral communication
- Solid presentation abilities